What Does a Graphic Design Agency Do?

June 19, 2024

You might think you know what a graphic design agency does—designing logos, brochures, and annual reports. However, there's so much more to it than that. Here, I’ll highlight three key services that a top-notch graphic design agency, like ours in Pembrokeshire, offers to clients.

Exhibition Design and Installation

We don't just design exhibitions; we manage the entire process. Here's a quick rundown of what we do beyond just creating stunning visuals:

  1. Site Visit and Measurement: We start with a thorough site visit to measure the space, noting every detail from skirting board heights to power sources. This ensures our designs fit perfectly and make the most of the available space.
  2. Planning and Coordination: Once the design is ready, we coordinate with facilities managers or exhibition organisers to set up installation dates. We handle all logistics, from parking and access to the necessary permissions and contacts.
  3. Risk Assessment and Installation: We provide a Risk Assessment Method Statement (RAMS) and ensure everything is set for a smooth installation. On the day, our team supervises the installation to address any last-minute issues.
  4. Dismantling and Recycling: After the exhibition, we take care of the removal and recycling or storage of materials, leaving the site as we found it.

Annual Report Stakeholder Communications

Creating world-class annual reports is a given, but our services extend far beyond the design. Here’s what else we do:

  1. Comprehensive Communication Package: We handle all aspects of stakeholder communications, including AGM notices, letters to stakeholders, proxy vote forms, and Companies House-ready PDFs.
  2. Data Management and Mailing: We work with specialist organisations to ensure stakeholder data is secure and clean for mailing. We manage the printing, sorting, and fulfilment, ensuring all materials are correctly packaged and delivered.

Brand Compliance

Delivering designs within brand guidelines is just the beginning. We go the extra mile to ensure every aspect of your brand is adhered to:

  1. Accessibility Standards: We ensure all materials surpass accessibility standards, including proper use of colour and type, alt tagging images, and creating screen reader-enabled content.
  2. Plain English and Consistency: We review and edit content to ensure it’s clear, consistent, and on-brand, even when dealing with authors from different countries or those whose first language isn’t English.
  3. Content Review and Consultation: We consult with key stakeholders to ensure top-level messaging is clear and the data is accurate. This involves detailed reviews and edits to ensure the final product aligns with your brand’s tone of voice and messaging.

At SMOLL-Studio, based in Pembrokeshire, we pride ourselves on delivering a comprehensive range of services that go far beyond graphic design. From detailed project management to ensuring brand compliance and accessibility, we provide end-to-end solutions tailored to our clients' needs.